I have been out of the advertising profession for five years now and yet that was where my writing process began and I cannot seem to shake off the habits and methods I learned then. Mind-mapping or the version of what I did was and is still a useful tool in my writing process. I shared the same with my class to great effect. It worked brilliantly as a thesis writing exercise. I had students write down one word that they would use to describe the article and then connecting words which ultimately led to that ‘light-bulb’ moment and the point where they could begin formulating their thesis.
Another exercise that worked to help students recognize tone and formal/informal voice was a letter writing exercise that I did in my high school. I told them the story of “The Lady and the Tiger.” And I asked my students to write a letter to the princess as the lady behind the door, commenting on her decision which is unknown. Students responded very well to this exercise and wanted a similar one so I asked them to write a letter from the princess to the lady behind the door. Both versions threw up funny, intense, and sometimes downright dark results but it showed them the ways in which a point can be tied up or a story finished. They were perceptive about language usage and many, when writing from the perspective of the commoner, used colloquial terms than when they wrote from the princess’s perspective.